📑 Backlink Competitor Analysis & Outreach Strategy for Pleo’s Marketing Budget Guide

📝 Project Info

Blog Post Title: Guide: How to Create a Marketing Budget
URL: https://blog.pleo.io/en/create-marketing-budget#section-3
Date Started: 20th August, 2025
Goal: Increase qualified organic traffic to the article

✅ Content Audit & Recommendations

Checklist:

[x] Is the title optimised for the target keyword?
[x] Are H2s and H3s structured for search intent?
[ ] Does the article include fresh 2025 data/statistics?
[ ] Are they internal links to related Pleo articles?
[ ] Does it contain examples and case studies?
[ ] Optimise meta title & description for CTR.
[ ] Add a downloadable template/lead magnet for backlinks.

📌 Recommendations Log:

Area	Current Status	Recommendation	Priority
Title	"Guide: How to create a marketing budget"	Add "in 2025" for freshness	High
Stats/Data	No data	Update with 2024/2025 reports	High
Internal Links	Only 1 related articles	Add links to “Expense Management” & “SME Finance Guides” & “Stakeholder communication: How to translate marketing impact” & “Marketing costs: Breakdown	Pleo Blog” & “6 tips: How to optimise your marketing spend”
Resources	No Resource	Marketing Budget Template	High

🔑 Keyword Strategy

Primary Keyword: marketing budget

Secondary Keywords: how to create a marketing budget, marketing budget template, what should a marketing budget include, marketing budget 2025, how to build a marketing budget